untamed. couture. rogue. decadence.
An organic beauty line as exquisite as couture—with unique formulas that are high in performance. Joséphine thrives on extravagant skincare rituals, divulges in healthy skin and ignites the unconventional beauty. We translate runway trends into must-have beauty colors and organically formulate for optimal results. Radically Chic. Earth Friendly. Avant Garde. Joséphine unleashes a blend of vintage French elegance with New York City downtown cool, delivering something really chic and very seductive.
A boutique, natural & modern apothecary brand that produces luxurious organic skincare and makeup that is bold and trendsetting. Heavily inspired by the intricacies of haute couture, decadence of art deco, free form of jazz, ferocious femme fatals and coupled with an Avant Garde aesthetic – Joséphine is exotic, sultry and glamorous organic beauty.
We believe beauty is measured not by society’s standards but by the woman herself. The underground beauty and carefree spirit of the femme fatal will be reborn in Joséphine. Many cosmetics are mass-produced with mysterious chemicals, but Joséphine chooses to bottle “authenticity” and offers transparency in our ingredients with the simple use of organic essential oils & 100% minerals. Experience haute naturals™ that take bold liberties with creativity and attitude. This is organic beauty gone rogue.
Joséphine promises to create organic products that reflects a sultry and glamorous attitude toward natural beauty. Joséphine delivers all-natural glam-packed goodness to unconventional women who express themselves in creative new ways.
We’ve created a signature fusion of essential oils called Haute Naturals™, a collection of six exotic pure essential oils combined to Balance, Purify, Regenerate, Illuminate, Hydrate and Heal. Our collection is handcrafted* using only the finest minerals and organic, rich ingredients that are sustainably harvested. We’ve selected ingredients that are: 100% Organic. Wildcrafted. Vegan. Sustainable. Conscious. Joséphine Cosmetics delivers maximum effectiveness without mineral oils, bismuth oxychloride, animal products, talc, parabens, propylene or butylene glycols, petroleum, sulphates, PEGs, TEA, DEA, phthalates, GMO, silicones, pesticides, fragrances or carcinogens. Wheat, Gluten, Cruelty free.
Choose Cruelty Free
As an official member of PETA's Beauty Without Bunnies program, Joséphine products are developed without the use of animal testing and with true care and respect for our environment. Joséphine Cosmetics' Policy on Animal Testing states: ‘It is Joséphine Cosmetics' opinion that sufficient non-animal alternative safety testing methods have now been developed, which make it no longer necessary to perform animal tests on cosmetic end products. Joséphine Cosmetics will not conduct or commission any animal tests on any product or ingredient at any time during or after development or launch of the product. Nor do we condone such testing.’
Joséphine’s skincare collection is proudly packaged in glass jars and bottles. Not only for its luxe presentation of our luxe products, but also for the ability to reuse, repurpose and recycle.
Boundless Beauty is Joséphine’s advocacy initiative that raises awareness in various social issues and utilizes the launch of each collection to partner with non-profit organizations to build a stronger platform.
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I want to take the time to personally thank you for being a part of this journey with me. I’ve made sure to pour the best quality work into creating luxury organic beauty products & a luxe Joséphine Cosmetics experience – everything from the vintage packaging details, formulating, to designing the website – have all been created for the new femme fatale. I welcome the opportunity to connect with you and answer any questions; or if you simply want to share your enthusiasm for the line – feel free to email me directly at firstname.lastname@example.org.
Long live the glam! ~ Bisous, Sholayide
The personal journey and story of Joséphine Cosmetics creator, Sholayide.
A young beauty aficionada stood in her bedroom trying to understand why natural cosmetics were so…basic. Where were the organic brands that celebrated and cultivated individualism? Where was the glamour?
In the shadow of Paul Colin’s Le Bal Negre poster of Josephine Baker—the rogue icon flashing her seductive smile—Sholayide began to dream up a world of Sirens and Socialites, Femme Fatales and Free Spirits who eschewed “beauty standards”, seeking not only to go against the grain, but transcend it. Women like her.
Their eyes dark and stormy. Their lips stark raving red. Their skin incandescent. Their product arsenal completely natural.
Sholayide would create the beauty brand of their dreams.
She mirror-mirrored on the wall, experimenting with colors, creams, and concepts. She moonlighted for the most prestigious French brands. She researched Ayurvedic skin care rituals, apothecary treatments, and homemade recipes, and created her own blends. She crisscrossed beauty tradeshow carpets, meeting manufacturers who could deliver extravagant tints and lavish skincare using organic ingredients.
When her experience and effort came together in a collection of pungent pigments and decadent emulsions, Sholayide knew the face of natural beauty would never be the same. More importantly, with Joséphine, it would never again be basic.