Glamorously Healthy™ Beauty Products. Haute Natural Makeup Collection. Sultry Vegan Beauty Products. Cruelty Free. No Harmful Toxins.
Discover Joséphine Cosmetics
Tale of Joséphine Cosmetics
untamed. couture. opulent. radical.
Sultry natural & vegan cosmetics as exquisite as couture. A cabaret for the face - celebrating individuality through glamorously healthy beauty products. We translate runway trends into must-have beauty colors and naturally formulate for optimal results. JOSÉPHINE thrives on providing glowing, healthy skin and ignites the unconventional beauty. Radically Chic. Mesmerizing Colors. Earth Friendly. JOSÉPHINE unleashes a blend of vintage French elegance with New York City downtown cool, delivering something really chic and very seductive.
A boutique, natural, vegan & modern cosmetics brand that is bold and trendsetting. Heavily inspired by the untamed and fierce, the allure of haute couture, the opulence of 1920s starlet Josephine Baker and coupled with a radical Avant Garde aesthetic – JOSÉPHINE is exotic, extraordinary, natural and vegan beauty.
Our Philosophy
Our Belief.
We believe beauty is measured not by society’s standards but by each individual. At the heart of JOSÉPHINE is a carefree spirit that embodies a fierce woman, such as our inspiration Josephine Baker. We believe that you can be bold and strikingly beautiful with the use of our chic, effective, Glamorously Healthy® makeup products. JOSÉPHINE chooses to bottle authenticity in our ingredients with the simple use of natural ingredients. Discover natural-based makeup that beautifully blends glamour, creativity, and a bold attitude.
Our Promise.
JOSÉPHINE is dedicated to crafting Glamorously Healthy ® makeup products that embody a sultry and glamorous spirit, specifically designed for individuals who express themselves creatively.
Why We're Haute
We’ve redefined luxury in beauty, creating the alternative to conventional makeup lines, without the sacrifice of natural and vegan ingredients. We exude an innovative yet certain je ne sais quoi with our approach to natural beauty.
Glamorously Healthy ®
We are Glamorously Healthy. This means that our luxurious products are not only trendsetting and runway-ready but also crafted with haute naturals—a blend of essential oils, minerals, natural oils, and herbal extracts designed to Balance, Purify, Regenerate, Illuminate, and Hydrate. Each ingredient is meticulously chosen for its unique benefits, ensuring that every application not only applies bold color but also nurtures the skin. Discover the art of radiant beauty with our Glamorously Healthy ® blends.
JOSÉPHINE Cosmetics delivers maximum effectiveness without mineral oils, bismuth oxychloride, animal products, talc, parabens, petroleum, sulphates, phthalates, pesticides or carcinogens. We are Vegan & Cruelty free.
Choose Cruelty Free
As an official member of PETA's Beauty Without Bunnies program, JOSÉPHINE products are developed without the use of animal testing and with true care and respect for our environment. JOSÉPHINE Cosmetics' Policy on Animal Testing states: ‘It is JOSÉPHINE Cosmetics' opinion that sufficient non-animal alternative safety testing methods have now been developed, which make it no longer necessary to perform animal tests on cosmetic end products. JOSÉPHINE Cosmetics will not conduct or commission any animal tests on any product or ingredient at any time during or after development or launch of the product. Nor do we condone such testing.’
Press & Stockists
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For stockists, please contact: josephine@josephinecosmetics.com
BEAUTY VAULT: View our campaigns
I want to take the time to personally thank you for being a part of this journey with me. I’ve made sure to pour the best quality work into creating luxury natural beauty products & a luxe JOSÉPHINE Cosmetics experience – everything from the packaging details, formulating, to our website – have all been created for those who want to be Glamorously Healthy ®. I welcome the opportunity to connect with you and answer any questions; or if you simply want to share your enthusiasm for the line – feel free to email me directly at sholayide@josephinecosmetics.com.
~ Bisous, Sholayide
Story of Sholayide
A young beauty aficionada stood in her bedroom trying to understand why natural cosmetics were so…basic. Where were the brands that celebrated and cultivated individualism? Where was the glamour?
In the shadow of Paul Colin’s Le Bal Negre poster of Josephine Baker—the rogue icon flashing her seductive smile—Sholayide began to dream up a world of Sirens and Socialites, Femme Fatales and Free Spirits who eschewed “beauty standards”, seeking not only to go against the grain, but transcend it. Women like her.
Rogues.
Their eyes dark and stormy. Their lips stark raving red. Their skin incandescent. Their product arsenal completely natural.
Sholayide would create the beauty brand of their dreams.
She mirror-mirrored on the wall, experimenting with colors, creams, and concepts. She moonlighted for the most prestigious French brands. She researched Ayurvedic skin care rituals, apothecary treatments, and homemade recipes, and created her own blends. She crisscrossed beauty tradeshow carpets, meeting manufacturers who could deliver extravagant tints and lavish skincare using lush, natural ingredients.
When her experience and effort came together in a collection of provocative pigments and decadent emulsions, Sholayide knew the face of natural beauty would never be the same. More importantly, with JOSÉPHINE, it would never again be basic.